General Motors can clearly use all the money it can get, and for the 2010 model year, you'll have to fork over more of it to get behind the wheel of a ZR1. The 2010 638 hp supercar will cost you $109,530; an increase of $2,910 over last year's model. A larger MSRP isn't a good thing, but according to Corvette Blogger, many dealers were already charging $10,000 over sticker for an '09 model, so this could be the General's way of getting a little bigger piece of the action. For all that dough, you still get the most powerful production Vette of all-time – and a few new items as well. The 2010 model now comes with standard side curtain airbags, launch control and Performance Traction Management System. PTMS, by the way, gives the driver more control over traction settings when in competition mode. Also new for 2010 is the ability to choose from a far greater array of colors including Torch Red paint, Competition Gray alloys, and a Cashmere toned interior. Hit the jump to pour over the press release.