This is an unadvertised special/clearance going on right now at Vitamin World. They are selling Met-rx Long Range Whey for $5, they are trying to clear it out. Most sales people don't even know about it. I just picked up 15lbs for 15 dollars. It was a great deal. Also, if you dont have a Vitamin World card it is 10 a bottle but if you are picking up more than two bottles just buy something cheap like fish oil to get over the $21 minimum for the discount card.