I just watched it for the first time. Pretty good I'd say, although I wish the shop owner guy would mention just a LITTLE bit more about safety. Other than that, I think this is a good show, it really illustrates the fact that every type of person could be a gun owner, and not just "gun nuts". Also the shop owner seems to make it a point to really illustrate and ask WHY people are in his shop buying a gun. Worth a watch. If you haven't heard of the show, it's basically a "reality" type show set inside a gun shop with hidden cameras and the shop owner just talking to people.