I am whore of new stuff sometimes...but anyway. Got it in today....pretty tasty stuff. I thought at first no big diff between this and reg. isolate. But then I realized this I put in water not milk and it tasted like I had put in milk (somewhat more rich flavorful). $10 a pound tho vs. 3.8 for reg.... it is tasty. Not sure how much better it is than regular whey.