so i'm a loan originator for a mortgage company...not a big national lender, just a local mom & pop shop. we broker loans and also are a licensed mortgage banker. our company does have its own website, but the owner doesn't really do a whole lot with it. i notice a lot of realtors have their information on their agency's website, but also have their own site they use to promote themselves and get more business. so i've been toying with the idea of doing that on my own as well. i'm close to pulling the trigger on registering a site & building it, but i'm not sure what domain name i should register. a lot of realtors use their own name as the website as a way to build their personal brand. would that be a good thing for me to do as well, or would you suggest a catchier sounding name that would attract a potential customer? any thoughts? also, i'd welcome any thoughts on how to build/market the site. just to start slowly, it looks like i can register a domain through a place like godaddy.com and i can design it and they'll place it on search engines for a pretty reasonable price. this would be my project 100%, not my company's, so i'd be footing the bill for everything. That's why i was thinking of doing this as kind of a test to see what kind of results i could expect, and then could determine if i need to ramp it up with some kind of google adwords program or not. halp?