Dodge dealers hoping Hemis aplenty for new Charger; sedan generating 'hate mail' The 2006 Dodge Charger will have Hemi power as an option. MARY CONNELLY | Automotive News Posted Date: 12/1/04 Dodge dealers want to launch the 2006 Dodge Charger with a heavy mix of Hemi engines. Dealers had too few Hemis to meet demand during the 2005 Dodge Magnum launch, says Jon Myers, vice chairman of the Dodge National Dealer Council and owner of Naples Dodge in Naples, Fla. At launch, about 35 percent of Magnum wagons were equipped with the 5.7-liter V8 Hemi, says Kevin McCormick, Chrysler group spokesman. Today's running rate is about 45 percent, he says. Dodge begins building the sporty Charger sedan in January. McCormick would not comment on launch plans, but he says the Hemi installation rate will mirror that of other Hemi-equipped vehicles. The combined Hemi mix on the Chrysler 300, Dodge Magnum, Jeep Grand Cherokee, Dodge Durango and Ram pickup averages about 50 percent, McCormick says. The company's Saltillo, Mexico, engine plant can meet anticipated Hemi demand, he says. Chrysler will not provide details, but the Charger is expected to be available with at least one of the six-cylinder engines that power its platform mates, the 300 and Magnum. Those vehicles are offered with 2.7-liter and 3.5-liter V6 engines. However, given the Charger's performance reputation, the smaller 2.7-liter V6 is unlikely. The Chrysler group's revival of the Charger name for the new sedan is also generating "hate mail," says a senior executive. Correspondence is voluminous opposing the name on a four-door, says Trevor Creed, Chrysler senior vice president of design. The naysayers, writing primarily via e-mail, champion various Charger coupes that ran from 1966 through 1978 and from 1982 through 1987, Creed says. "They all think their Charger is the real thing."