I still don't know what website layout to use. I'd like to do it for free if I can, but I don't know if that is possible. My concerns: Using free hosted blogger blogs Obviously I am going to need adsense but doesn't blogger only let you put adsense where it allows you to (as dictated by the "monetize" option in blogger dashboard)? Using my own domain Is it ok to buy a universal-sounding domain and make 100s of subdomains? I really don't want to buy hundreds of individual domains when I'm not even sure which of my blog niches will be successful. So if I were to get something like "about.com" (obviously that's already taken) I could do niche1.about.com, niche2.about.com, etc. That would work. Using the "blog" format Is this acceptable for adsense blog farms? My concers are as follows: - With a normal "blog" format, every post is going to appear on the first page, at the top of the list. So you're going to have 50-100 posts, and you're still only going to have 1 page on the entire site. The problem with this is going to be you can't optimize indidivual posts for search engines. If your blog topic is "widgets" you can't have one page for "blue widgets" and another page for "big widgets" and another page for "how to shop for widgets", etc. Instead, you're going to have them all on the same page, which sounds lame. It also limits that effectiveness of adsense because you can only have like 3 adsense panels per page and if you have 50 posts on one page then chances are the reader is not going to be viewing adsense at most times. - With an "article site" format, you can have a table of contents or whatever on one side, and each article or "blog entry" will have its own page. This sounds by far like the best idea because then each page can have its own 3 adsense ad panels, AND you can SEO each individual article. But I don't know of any free blog hosts that allow this format. Are there any? Second question: all of my websites up through this point have been entirely coded by hand by me, so I've never used WP or anything. Are there any WP themes that are set up like this so that each article gets its own page rather than being posted all on the same page?