I've been pushing a product to a generalized domain that I made and I found that a particular brand of product has been outperforming, so I want to push that brand harder. I'm wondering what experience any of you have had with domain trademarks. Say I were to be pushing soft drinks and I had the domain: www.soft-drinks.com There is no violation there. But what if I had: pepsi.soft-drinks.com Would I be entering cease and desist territory? Or would I only be in violation if I registered: www.pepsi-soft-drinks.com Realistically the sub-domain is only a redirect to a folder on the main domain, functionally no different than: www.soft-drinks.com/pepsi/ Which I wouldn't expect to be a violator. Since I'm doing well with my generic domain and I'm not rocking the boat it might be wise to just push that domain with a very specialized page. I'm afraid that if I do take the `next step` and register more specific domains that I may open myself up to a hassle. With a little Google research it appears that sub-domains have brought law suits but that it's a gray area since it is just a directory. Any input?