Anyone have any tips in general for running CPA ads on the FB network? I've been playing around with random ads, and getting pretty good click-throughs (~ 0.8 % which is relatively high for FB), but absolutely no conversions. Do you guys have any tips? Is it better to list pricing details in ads and highly target them and pay a high CPC, or make the ads highly appealing (and somewhat deceiving) and not target them at all, thereby lowering the CPC? Any help is greatly appreciated.