I've got an idea for a sports website that would satisfy what I see as a big need. The thing is, I don't know where to start. I have a great registered name, I see what I want the site to be like, I know the field & competing sites well and I know that this would satisfy a really passionate niche. I've browsed through elance.com but the problem is that I don't know what I'm looking for. It would not sell anything but would be ad-supported. Perhaps a move to subscription-based service would happen. I need the functionality to be similar to endless.com... and I only assume that this is based on AJAX. I have no idea what else I need to look for. It's tough to say how many pages, since it's all dynamic. What am I looking at in terms of cost to getting it set up? Are we talking $500 or $5000? What about hosting? etc? Please smack me in the head and tell it to me straight-up. TIA.