Because let's face it - the UFC has put some shit PPV cards up over the past couple years. I honestly think they should only have a PPV every 1.5/2 months, with more cards on major network television. Fights like Rashad vs. Bisping are shit for PPV, but fair for TV. If the UFC had no relevant competition, then Coleman vs. Lesnar would probably be the main event in August. Also if EliteXC didn't exist we probably wouldn't get to see Nick Diaz as much.