scotty
OT Supporter
They definitely make it easy to keep playing. The added find match button/option right when the game ends so you can keep going.It's honestly like an abusive relationship, I was just talking to a friend about it recently, we couldn't think of a single game where this many people have such a love/hate relationship with it.
For me it's the ease of getting in-game, from game launch you are in a game within 1 minute (depending on how high your rank is, but for most of us this is true) and the games are so quick it's like a drug.