Discussion in 'OT Driven' started by Section8, Feb 25, 2004.
SWATCH? WHAT THE FUCK?
i am NOT buying a swatch I'll bet Shane is out shopping for one now though
ummm... swatch is a well known and respected timekeeping organization.
A cheap watch company replaces one of the premier watch makers in the world for one of the premier racing circuits???
I've no doubt that they make decent watches, but come on..I've NEVER heard of Swatch doing any kind of time along the lines of Tag.
"Swatch is also the Official Timekeeper of the ATHENS 2004 Olympic Games. Outstanding technical capabilities and advances in the fields of science and technology were already proven by Swatch during its role as the Official Timekeeper in both the 1996 Atlanta Centennial Olympic Games and the Sydney 2000 Olympic Games. Swatch will also be the Official Timekeeper for the Olympic Games of 2006 in Turin (Italy), 2008 in Beijing (China), as well as the 2010 Games. "
again, swatch is a well respected timekeeping company.
When I think "prestige" I do not think "Swatch"
When I think "Swatch" it's usually when I'm watching some 80's flashback show
I think of the 5th and 6th grade
swatch= Swiss WATCH group... not the child's product they happened to produce.
Talk about your all time backfires. Tag Heuer will live to regret this decision, mark my words.
Which implies that they make WATCHES right? They still produce watches that are far below the same quality of a Tag.
that is a function of their target market and pricing, and yet their timekeeping is easily on par with tag. tag's watches may be of higher quality materials (insert price here), but the timekeeping quality is absolutely equal.
The Swatch Group includes Omega, which some would argue makes better watches than Tag.
I still can't fathom the fact that Tag is leaving for the fucking IRL!!!
Then they should brand the timing by Omega, I'm sorry but I just can't see Swatch as the official Time keeper for F1.
They probably will.
IIRC, Omega has been the official timekeeper of the FIS (Alpine Ski Racing) since Tag left that sport.
:cry: so, although YOU can't understand a well-respected timekeeper (even more accepted in europe) handling a series, they should rebrand it to a watch label that most fans cannot afford?
And most fans could afford a Tag any better? IMO the timekeeper should have an image in keeping with the sport, in this case F1 is vastly considered to be the pinnacle of motor-racing, and as such, should be represented by your top of the line product.
I wonder if the official clock at the track will be plastic and have multiple gaudy colors.
ummm... timekeeping is a sponsorship. it makes sense to appeal to the widest advertising audience.
But you also have to represent the product advertised accurately. If you're going to advertise that you have xxx ability in timekeeping, it would be a reasonable assumption that your company produces a watch of similar features. I just glanced over the Swatch web site and I don't see one chronometer at all, whereas Omega makes certified chronometers, just like Tag Heuer.
the diaphene navigator chronometer, one of 19 chronometers offered in the standardh collection this year.
It could be any one of the companies in the Swatch Group, not necessarily the Swatch brand.
Swatches website sucks, but all I can find on there are chronographs, not certified chronometers, and I can't find that watch you posted at all, mainly because the website sucks.
Great, so it could be fruity ass Longines again.