It seems like they are using some of the storylines from the ultimate universe. The origin in that one was completely different from the 616(?) universe. And it seems that there were a lot of elements from the show and classic comic. It seems like if anyone that wanted to pick up a comic because they liked the movie would be turn off. I mean Herc has taken over one title, there is some red hulk running around in the other, and the son of hulk coming soon. If they are talking about killing off the Ultimate Universe then why are they continuing to use those storylines? It seems like the new Avengers will be borrowing heavily from the Ultimates. which once again has nothing to do with the main Avengers book. I like comic movies, but if they don't do any justice to the comics themselves? Maybe I'm missing the point.