Theyre so cheesey, childish and shock value its not even funny...The names dont demand respect. Clearly UFC isn't ULTIMATE, because ULTIMATE would be no rules, right? And not in a ring...but ANYWHERE..yeah yeah it wont happen but their name is silly. "Elite XTREME COMBAT"? a.k.a. Mortal Kombat? I mean what the shit, seriously how stupid is that..90s video game names much? I dont think it's respectable..I remember when a lot of athletes from the X-Games were happy they took the word X-treme out of it (tony hawk) because it just wasnt honorable...Those kinds of names exist just for attention, which is bullshit...and which is why most pros and people who train serious call it mma.