I'm sure I'm wrong, but this just popped into my head. 1. "You are the prize." 2. PUA books/courses/instruction exists to help guys get chicks 3. Therefore, guys are modifying their behavior to get chicks 4. Therefore, guys are actively seeking out chicks 5. Therefore, the chick is valuable enough to the guy to cause him to change things about himself in order to get her 6. Therefore, the chick is the prize The only thing that changes is how the guy seeks her out. A no longer buys her shit and flatters her. Instead, he treats her like an ass and he gets laid. That is his goal. She is the prize. Fuck that shit. I am the prize.