UFC Creator Bob Meyrowitz Announces New MMA Promotion Bob MeyrowitzBob Meyrowitz, the founder of the world-famous Ultimate Fighting Championship, is starting a new fight league called YAMMA Pit Fighting (YPF) that will focus on tournament-style events, the organization today announced. The first event, which airs on pay-per-view, will takes place April 11 at the Trump Taj Mahal in Atlantic City, N.J. Tournaments require winning fighters to compete at least twice per night. The format was popular in the early days of the UFC but eventually fizzled out due to fighter safety and pressure from state athletic commissions. However, back in November, Strikeforce held the first-ever tournament sanctioned in California and promised future ones in 2008. In addition to tournaments, YPF is teasing a new fighting surface called “The YAMMA.“ ”(It’s) an evolution of the traditional fighting ring that will greatly alter the current basis of MMA by changing how the fight is fought and the strategy the fighters must use to win,” the release stated. “This new surface has been specifically designed to keep the fighting more explosive and continuous. The YAMMA will change the face of the sport and will challenge the relevance of the fighters’ trademark tactics, as methods that were previously successful may be rendered useless with the new ring. This twist on an already successful sport will prove hugely popular with fighters and MMA audiences alike. Could they possibly be talking about a moving surface? A cage that uses hydraulics to break stalemates on the ground? The organization is tight-lipped for now. However, YPF executives believe the novelty will help it penetrate the market. “It’s with great excitement that we launch YAMMA Pit Fighting,” Meyrowitz stated. “Our deep and proven knowledge of the entertainment and MMA spheres put us in a great position to add a new dimension to the presentation of MMA as it moves into the future.“ Meyrowitz created the UFC in 1993 and marketed the events more as spectacle than sport. However, the organization adopted news rules throughout its first couple dozen shows, and by 2000, Meyrowitz and his staff began treating MMA as a true sport. In fact, while the UFC was still under Meyrowitz’s control, the organization held its first sanctioned event with UFC 28, which operated under the New Jersey State Athletic Control Board’s “unified rules.“ However, with the organization close to bankruptcy, Meyrowitz sold the UFC to Station Casinos executives Frank and Lorenzo Fertitta, and boxing promoter Dana White, in 2001. The trio still owns the organization today.