Discussion in 'OT Technology' started by Charles, Mar 6, 2009.
What are your likes? Dislikes? What would you change?
Please be honest.
the news table section is kind of hidden though.
but there isnt much space to move that around, so i guess its nice down there.
damn those are hardcore and hella expensive
And it looks good, nothing spectacular though. The page, if you take out the orange, has a very OTish color palette
Value proposition could be clearer and some of the items can be removed to focus on three main converting products from the traffic to the home page not internal pages. You have to state the value and solution in one step and make it clear what you want the user todo next. Simple
Doesn't really need to be spectacular looking.....I'm sort of starting to think the less flashy/more boring the better.
http://www.newegg.com/ <--- Certainly nothing fancy about that site, yet it still manages to do $2 BILLLION/year
It's never one way or another. It's all about usability. Colors and graphics always need to be tested for the best conversions. In the end nothing matter about the looks if the site is converting. Dull colors and minimal graphics reduces the friction of the buyer helping them focus on the product and "getting" your value proposition.