GAME Wow... just Wow... are you ready for the Black College Football Xperience?


Nov 17, 2003

* Advocate business writer
* Published: Nov 29, 2008 - UPDATED: 12:05 a.m.

Today’s Bayou Classic marks the 35th game between the Southern University and Grambling University football teams, but the event also marks a first for Baton Rouge-based Nerjyzed Game Studios: A national ad campaign coinciding with the Bayou Classic will introduce the Microsoft Xbox 360 version of the Nerjyzed video game, BCFx.

BCFx, or the Black College Football Experience, debuted in 2007 as a computer game before making the jump to Microsoft’s video-game platform.

“We’re going to be doing a complete national rollout, and it’s going to start right here in Louisiana first,” Nerjyzed Chief Executive Officer Jacqueline Beauchamp said. “We actually have six commercial spots on NBC (during the game).”

The network will also be doing a number of spots and vignettes pertaining to this edition of BCFx, which will be called the Doug Williams edition, Beauchamp said. The spots will focus on how Southern and Grambling graduates came together to create the video game.

The Bayou Classic telecast out of New Orleans will feature another first, the BCFx Sideline Video Game Zone, Beauchamp said.

NBC will cut back and forth between the actual football game and the action in the Video Game Zone.

“The announcers will say, ‘Southern may be winning 24-10 on the football field. Let’s take a look at who’s winning in the video game,’ ” Beauchamp said.

The network has agreed to cut to the Video Game Zone twice during the broadcast but Nerjyzed is hoping for more, Beauchamp said.

NBC also plans segments on the video game’s features, Beauchamp said. In addition to the football game, the network will do spots on BCFx’s interactive halftime show, which includes a Battle of the Bands, and a new element: head-to-head drumline play.

The drumline feature is compatible with the Xbox Rock Band drum pad, Beauchamp said. BCFx includes 35 music tracks and 65 drum cadences.

Beauchamp said Nerjyzed has budgeted $1.5 million for its national ad campaign, which will include print and radio spots.

“We’re going to make sure that we get the awareness out there, drive sales and promote it as best as we can,” Beauchamp said.
“We typically don’t like to discuss projection numbers, but at minimum unit sales we’re hoping to sell at least half-a-million units.
But our projections are going to be much, much higher.”

Beauchamp’s confidence is predicated on distinct differences in the computer game and video game markets. Xbox and other video-game platforms represent a much-larger mIn 2007, 232 million video game units were sold versus 36 million computer game units. In sales volume, video games generated nearly 10 times as much revenue as computer games, according to the Electronic Software Association.

Nerjyzed will promote the video game further with the announcement of a new publishing partner for BCFx. Beauchamp said she could not reveal the name of that company but expects to do so in the next few weeks. Nerjyzed also will reveal more about the role Microsoft will play in promoting BCFx.

It’s an exciting time for Nerjyzed, Beauchamp said. The company is the first African-American-owned game studio to develop and release a video game for consoles, and specifically the Xbox 360.

“We are proud to be leading and pioneering the path for that. It just shows the capabilities and the leadership that’s within the state as well as the city,” Beauchamp said.

Nerjyzed is also adding an educational element to its game, she said.

When BCFx debuted last year as a PC game, Nerjyzed took a lot of hits from bloggers who didn’t understand what the company meant by the “Black College Football Experience,” Beauchamp said. Lots of people don’t know that there are more than 100 historically black colleges and universities, she said, and many don’t realize the benefits these institutions have provided to the country and the world.

Beauchamp said the console version of BCFx will include an element called “The Museum,” with a history about black colleges and universities and football at those institutions.

Another game feature is going to be “Unlocking Legends,” Beauchamp said. Williams, a former Super Bowl MVP, was one of the first legends Nerjyzed wanted to put on the cover of the game.

This year’s version of BCFx will be dedicated to the memory of Eddie Robinson, the legendary coach at Grambling, Beauchamp said. Nerjyzed wanted to pay respect to those who have made a tremendous impact at the black college level and at the national level as well, she said.

Looks like a football game, the movie Bring it On, and parts of Rock Band all thrown into one.... :ugh:

Matt Hood

New Member
Apr 9, 2007
seriously? they're going to have a fucking drumline? what the fuck is video games coming to?


New Member
May 22, 2003
I played the old one at the College Football Hall of Fame.

So fucking horrible. :rofl:


look again!
OT Supporter
May 12, 2009
Not Chicago, IL
next thing you know they are going to be coming out with their own system so games like this and def jam can be appreciated more...


PSN: iamajesse; XBL: Inhale My Rod; G8 GT crew; Ne
OT Supporter
Jan 12, 2005
California :: (925)
ps, don't you need to maintain a solid GPA to play?

Does that mean the roster will be lacking?

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