This is from "Maximum Achievement" by Brian Tracy - a book. I just saw this typed out, haven't read the book but this piece is nice. niiiiiice You were not born with a self-concept. Everything that you know and believe about yourself today, you have learned as the result of what has happened to you since you were an infant. Each child comes into the world as pure potential, with a particular temperament and certain inborn attributes but with no self-concept at all. Every attitude, behaviour, value, opinion, belief and fear you have today has been learned. Therefore, if there are elements of your self-concept that do not serve your purposes, you can unlearn them. For example, I read recently about a thirty-two-year-old woman who was involved in an automobile accident. As a result of hitting her head, she experienced total amnesia. At the time of the accident, she was married, with two children, eight and ten years old. She was extremely shy, she had a stutter and she was very nervous around other people. She had a poor self-concept and a low level of self-esteem. To compound this problem, she did not work and she had a limited social circle. Because of her total amnesia, when she woke up in the hospital she did not remember a single thing about her past life. She did not remember her parents, and she did not remember her husband and her children. Her mind was a complete blank. This was so unusual that various specialists, neurosurgeons and psychologists were brought in to talk to her and to examine her. She was such a special case that she became very well known. When she recovered physically, she was interviewed on radio and television. She began studying her condition and eventually she wrote articles and a book describing her experience. She began traveling and giving lectures to medical and professional groups. Ultimately she became a recognized authority on amnesia. With no memory of her previous experiences, her childhood and her upbringing, and as a result of being the center of attention and being treated as though she were a very important person, she developed a totally new personality. She became positive, self-confident and outgoing. She became gregarious and extremely friendly, and she developed an excellent sense of humor. She became popular and met and moved in an entirely new social circle. In effect, she developed a brand-new self-concept that was completely consistent with high performance, happiness and life satisfaction. She substituted one mental program for another. And you can do the same thing.